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on Search Engines
How do Google, Yahoo and MSN
rank web pages according to the study?
According to the study, Google ranks
inbound links by quality, relevance, title keyword, anchor
keyword and quantity. In addition, on-page factors such as
keywords in the title, anchor keywords, keywords in the body
text and general content relevance influence the ranking of
a web page.
Inbound link quality is also very important
to Yahoo. Yahoo looks at inbound links for relevance,
anchor keyword and keywords in the title. Yahoo also looks
at the quantity of links. On page factors such as keywords
in the title and the body text are also important as well as
general content relevance.
Inbound links are also very important in the
ranking algorithm of MSN. However, the order is
different. MSN analyzes inbound links for quality, anchor
keywords, relevance and keywords in the title. The quantity
is also weighted not as much as in Yahoo. In addition, MSN
looks at keywords in the title, body text and anchors when
it comes to on-page factors. General content relevance and
the content of the title are also important.
Inbound link quality is the most important
factor
According to the study, the quality of
inbound links is the most important off-page factor
whereas the quantity of inbound links is not that
important. The most important on-page factor is the
keyword density in the title
tag.
Google's
Adsense program essentially allows approved websites to
dynamically
serve
Google's pay-per-click Adword results.
Generate
revenue from your website with Google
AdSense.
Your Google
AdWords headline must be less than 25 characters (including
spaces).
Your copy
can only be 35 characters per line. (You get two
lines.)
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